What the Super Bowl Teaches Brands About Integration, Attention and Relevance
Super Bowl LX is no longer just a sporting event. It has become a cultural moment — one where brands deploy sophisticated, integrated strategies, layered storytelling and emerging technology to capture attention at scale. As viewing habits fragment and AI reshapes the industry, WPP experts including Rob Reilly (WPP), Martin Blich (WPP Media), Andre Santa Cruz De Souza (Ogilvy), Caio Batista (Ogilvy), Tom Murphy (VML) and Duc Nguyen (VML) share the trends shaping this year’s Big Game.