LG’s NewFront presentation at Webster Hall in New York focused as much on content as it did on new ad solutions for marketers. As part of what it’s calling the “premiumization” of FAST, the company announced a slew of new offerings.

At their first fully integrated NewFront presentation since the Walmart acquisition of Vizio in 2024, the companies unveiled new integrations, branded content innovations, and new CTV campaign results as they accelerate the buildout of a scaled content-to-commerce solution.

Google kicked off IAB NewFronts week on March 23, with the focus explicitly on artificial intelligence and what it can do for marketers. Presenters promised marketers unified inventory, accelerated performance, and ease of use — all in one place.

The 2026 Upfronts Season kicked off on March 4 with a star-studded half-hour video presentation from A+E Global Media.