It’s Not a Super Bowl Without Celebrities

Familiar faces. Built-in fan bases. Nostalgia. Just a few of many reasons brands turn to make celebrities the center-pieces of their Super Bowl ads. Sure, it’s pricey. But it’s typically a good way to break through the noise of the game — even if so many other spots have celebrities in them.

An incomplete list of celebrities already confirmed to be in big-game spots:

Peyton Manning, Post Malone, and Shane Gillis (Bud Light); Emma Stone (Squarespace); Kendall Jenner (Fanatics Sportsbook); Bradley Cooper and Matthew McConaughey (Uber Eats); Sabrina Carpenter (Pringles); Andy Samberg and Elle Fanning (Hellmann’s); Ben Stiller and Benson Boone (Instacart); Guy Fieri (Bosch); Kurt Russell and Lewis Pullman (Michelob Ultra); Derrick Henry and Kathryn Hahn (Oikos); Elijah Wood (Skittles); Colin Jost and Michael Che (DraftKings); Octavia Spencer and Sofía Vergara (Boehringer Ingelheim); Serena Williams (Ro); Andy Cohen (Nerds); Keegan-Michael Key and Danny McBride (State Farm); Ejae (Liquid IV); Lady Gaga (Rocket Mortgage); Adrien Brody (TurboTax); Sam Neil, Laura Dern, and Jeff Goldblum (Xfinity); Ben Affleck, Jennifer Aniston, Jason Alexander, and Matt LeBlanc (Dunkin’); Danielle Brooks, Ana Gasteyer, DJ Khaled, and Kenan Thompson (Novo Nordisk).