ai.com Tops EDO Engagement Index

One list that tends to look different than those based on consumer votes and likeability, is EDO’s Engagement Index. EDO’s EI score is based on the TV-driven engagement for the advertised brand or product that occurs immediately after airing. The EI for each ad is relative to the median-performing Super Bowl ad, which has a score of 100 (ads scoring >100 performed above average and ads scoring <100 performed below average). An EI score of 343 indicates that the brand’s ad had 342% as much engagement as the median spot during Super Bowl LX.

ai.com launched its business with an ad during the game. While the ad isn’t showing up on other lists highlighting creativity, numerous reports noted that subsequent traffic crashed its site.

EDO Engagement Index Top 10

1. ai.com: “Introducing ai.com” (910)

2. Universal Pictures: “Minions & Monsters” (909)

3. Lay’s: “The Lay’s Challenge” (707)

4. Netflix: “The Adventures of Cliff Booth” (569)

5. Dunkin’: “Good Will Dunkin’” (497)

6. Universal Pictures: “Disclosure Day” (475)

7. Cadillac F1: “The Mission Begins” (429)

8. Budweiser: “American Icons” (406)

9. Invest America: “Investing” (399)

10. Wegovy: “A New Way” (374)

See the entire EDO list here.