Tubi NewFront 2026: Amazon and Apple Partnerships
Key announcements
New interactive ad formats, including Scene Sense, Interactive Pause Ads and Connected Conversions
Strategic partnership with Amazon for scaled precision and performance
Partnerships with InMarket and Kochava for outcome measurement
Exclusive sports-related content with creators Deestroying and Jesser
Plus Tubi originals Game On and Remember Me
Tubitopia
Kicking off Tubi’s 2026 NewFront presentation comedian and actress Tiffany Haddish invited marketers to the land of Tubitopia. The No. 1 fully free, fully ad-supported streamer, she said, is a place for passionate, young, multicultural fans. And, she added, “They have money to spend and they want to buy your shit.” (She also joked that she was allowed three curse words during her opening monologue. She used all three.)
Tubitopia, she told advertisers in attendance, “is not just a paradise for fans, it’s a paradise for you.”
Leaning into the passion of those fans, Tubi CEO Anjali Sud said that the streamer’s 100 million monthly active users “want to see their lived experiences reflected on the screen. In return, they will show up, line up … and rep your brand better than any advertisement ever can.”
Tubi’s already had a busy 2026, previously announcing its FIFA World Cup FOX Hub and that it would simulcast two matches, as well as partnering with TikTok on a Creatorverse Incubator.
Keeping its foot on the accelerator, Tubi made a number of content and advertising announcements during its presentation.
Ad Formats & Strategic Partnerships
Scene Sense: This is an expansion of Tubi Moments, the streamer’s contextual targeting solution. Scene Sense uses scene-level signals, such as visual cues, tone, and sentiment, enabling brands to deliver timely and relevant display messaging that aligns with what’s on screen when viewers pause content.
Interactive Pause Ads: The pause ad gets a boost with new engagement options, including carousels, trivia and polls.
Connected Conversions: Connects CTV-to-mobile journeys to enable viewers to discover products and brands on their TV, then further engage with them or make purchases on mobile devices.
Tubi Priority Access: An expansion of Tubi’s relationship with Amazon Ads. Powered by Authenticated Graph technology exclusive to Amazon Ads, which recognizes 85% of Tubi supply against an Amazon user, advertisers can reach verified and relevant audiences with highly addressable messaging to unlock incremental reach.
Outcome Measurement: Tubi’s partnership with InMarket allows brands to directly measure sales performance. Through its partnership with Kochava, Tubi’s Studio advertisers can now measure the actual ticket sales and conversion activity for their campaigns through Fandango.
Sports, Culture, Originals
While Tubi is primarily know for its vast library of TV and film content across multiple genres, it is increasingly trying its hand at sports programming and originals. Tubi announced that it is working with Apple TV to offer exclusive live F1 altcasts for multiple races during the 2026 Formula 1 season — available for free and across every device in the U.S. Additionally, the altcasts will feature top creators who are experts on the sport to provide sharp race insight paired with entertaining commentary.
It also announced an original content deal with creator Deestroying that “blends sports, competition, and creator-driven storytelling.” Meanwhile, Jesser’s Ultimate Kickoff will feature creator Jesser and friends “as they take on fun and crazy soccer challenges.”
On the scripted-originals front, it announced Game On, a romance set in the world of e-gamers, and Remember Me, a young adult super-natural murder mystery.
Read more
Tubi Turns Passion into Performance at IAB NewFront (Tubi)
Tubi Adds 2 Scripted Originals Aimed At Gen Z, Sets Apple Formula 1 Team-Up (Deadline)
Tubi’s New Ad Push: Exclusive Access Through Amazon DSP, New Interactive Formats (ADWEEK)