LG NewFront 2026: Focus on FAST
Key announcements
New home-screen experience with full-frame video
New home-screen ad formats available programmatically
Expanded deal with Magnite’s Streamr.ai to aid creative production for CTV campaigns
Interactive sports hub and new original content slate
Content play
LG’s NewFront presentation at Webster Hall in New York focused as much on content as it did on new ad solutions for marketers.
As part of what it’s calling the “premiumization” of FAST, the company announced a slew of new offerings for viewers (and marketers).
All Chewed Up FAST Channel. The channel will feature new episodes and more than 70 library episodes of Chewed Up, a cooking and advice-driven talk show series from Simple Alien featuring Carla Hall, Clinton Kelly and Michael Symon.
LG Channels World Pup premieres in June with new matches through the World Cup Final in July. Puppy Bowl producers All3 Media's Bright Spot Content and LG will spotlight 48 dogs from 14 different rescue organizations.
Mohr Stories. Bi-weekly episodes, in partnership with Cineverse, from comedia Jay Mohr.
Matthew Berry's Fantasy Life. The three-year-old channel, centered on the world’s most followed fantasy football analyst, will have 66% more original programming with new shows and expanded offseason coverage, streaming 365 days a year.
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LG Makes Its Home Screen Premium Ad Real Estate at NewFronts (ADWEEK)