Insights and stories from CES
Stay in the know with the latest insights curated by WPP Media and themes inspired by CES. Check back for event takeaways as we provide on-the-ground coverage from Las Vegas.
Daily Digest:
The latest from CES 2026
WPP Media will be on the ground in Las Vegas covering the latest insights and takeaways from the most important content sessions and conversations.
Check back each day this week for a Daily Digest of important news and learnings.
Supplemental reading (and videos) including recent news and articles on innovation
CES Foundry Brings Together Innovators for Programming, Demos and Networking
CES Foundry will unite innovators, entrepreneurs, investors, government officials, and media to explore how AI and quantum technologies are defining the next era of innovation. Located at Fontainebleau Las Vegas, Jan. 7-8, CES Foundry will feature two stages of immersive discussion, an array of demos, and valuable networking opportunities.
Tech for Tails: The CES Innovation Award Honorees That Protect and Pamper Pets
As technology continues to enhance our lives, it’s also finding ways to improve the lives of our beloved pets. From smart collars and feeders to health sensors, pet tech enables our fur babies to live safer, healthier lives so we can have them by our sides for as long as possible.
Robotics at the Forefront: What to Expect at CES 2026 and Beyond
Robots are no longer confined to industrial settings. They’re entering our homes, offering practical assistance and even emotional support. This year’s show floor promises a remarkable array of innovations, underscoring how robots are becoming deeply integrated into everyday life, from home automation and healthcare to hospitality and logistics.
How Humans Decide: What drives consumer choice, and how should brands respond?
Real influencing of a sale requires a deeper understanding of how people really make choices — one that reflects the differences among consumers, categories and the channels marketers use to reach them. WPP Media’s definitive new study, ‘How Humans Decide’, draws on WPP Media's database of 1.2 million purchase journeys to elevate planning and investment across earned, shared, owned and paid channels.
Brand Innovators: A Marketer’s Guide to CES 2026
Expect to hear from leaders from appliances and automotive to beauty and travel about how they are innovating in order to improve consumer experiences.
“At its core, CES 2026 is driven by the human desire for meaningful, face-to-face connection to get business done,” said Kinsey Fabrizio, president of CTA. ”
Check Out the 2026 CES Innovation Award Honorees in Video and Audio
Video and audio technologies aren’t just evolving — they’re transforming the way we experience the world. Every breakthrough brings us closer to true immersion, redefining what it means to see, hear and feel entertainment. From stunning 8K UHD displays to immersive spatial audio that surrounds you in three-dimensional sound, these innovations are elevating everyday moments into extraordinary experiences.
2025 End-of-year forecast
This Year Next Year:
WPP Media’s 2025 Global This Year Next Year End-of-Year report offers a fresh perspective on how global trends in culture, commerce, government, and tech are shaping the industry, and what that means for marketers in the months and years to come.
Our updated forecast projects global advertising revenue will grow 8.8% (7.5% including U.S. political advertising) in 2025 to $1.14 trillion, with 7.1% growth in 2026 (or 7.7% including U.S. political advertising). Advertising is growing ahead of global GDP this year.
This year’s aggregated numbers paint a picture of Joseph Schumpeter’s creative destruction at work: streaming video cannibalizing linear television, retail media capturing budget from legacy digital channels, AI-powered answer engines beginning to reshape search behavior, and creator-driven content continuing its displacement of professionally produced media. Each of these shifts resets the scoreboard, ranking losers whose models are disrupted, and winners who capture the value being created.
Last year, we introduced the new category of “Intelligence,” to capture the new reality of what was once considered “search.” This year, we’re introducing the Future of Advertising Intelligence Framework. The Framework is meant to assess what capabilities will be required to win in 2026 and beyond from both an advertiser and an ad seller point of view. We believe the future of advertising will be Personalized, Pervasive, and Proactive. To that end, our framework will score companies according to data assets, AI & tech capability, distribution, transaction capability, and content & media.