A destination for bold ideas, groundbreaking insights, and unparalleled networking
With so much to see and do in Las Vegas and so little time, there’s no shortage of inspiration (and entertainment) at every moment.
Here are a few content sessions and social events brought to you by CES, WPP Media, and partners for consideration as you build out your schedule at CES 2026.
Be sure to check back for updates and contact your WPP Media client lead for additional opportunities and custom experiences including innovation tours of the showroom floors
Monday, January 5
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SESSION: CES 2026 Trends to Watch
10:00 AM-10:40 AM
LVCC, West Level 2, W232
Speaker: Brian Comiskey, Senior Director, Innovation & Trends, Consumer Technology Association
Presented by CTA
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EVENT: WPP Media Welcome Reception
5:00 PM-7:00 PM
WPP Media Lounge | ARIA | Level 2
Presented by EA Advertising
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KEYNOTE: AMD Chair & CEO Dr. Lisa Su
6:30 PM-7:45 PM
Venetian, Level 5, Palazzo Ballroom
Dr. Lisa Su, Chair and CEO of AMD will share her vision for delivering future AI solutions - from cloud to enterprise, edge and devices.
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CONCERT: Snap Supper Club feat. Snoop Dogg
9:00 PM-Midnight
Poodle Room | Fontainebleau
By invitation only
Tuesday, January 6
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KEYNOTE: Siemens President-CEO Dr. Roland Busch
8:30 AM-10 AM
Venetian, Level 5, Palazzo Ballroom
Dr. Roland Busch, President and CEO of Siemens, will reveal how AI, digital twins, and automation are transforming manufacturing and infrastructure.
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SESSION: The Magic of Media: Architecting Growth in the AI-Powered Economy featuring WPP Media's Brian Lesser
10:00-11:00 AM
WPP Media Lounge
ARIA | Level 2 -
PANEL: The Next-Gen Fan moderated by WPP Media's Nancy Hall
Noon-1 PM
Alex Morgan, two-time FIFA Women's World Cup champion and Olympic gold medalist; Julie Foster, SVP & Managing Director, EA Experiences, Electronic Arts; Ryu Yokoi, Chief Media & Marketing Capability Officer, NA, Unilever; Nancy Hall, Chief Client Officer, WPP Media US (Moderator)
WPP Media Lounge
ARIA | Level 2 -
EXPERIENCE: Magic Making Station
1:00-4:00 PM
WPP Media Lounge
ARIA | Level 2Create custom swag
(while supplies last) -
PANEL: The Team as a Brand: Marketing Beyond the Season
4:00 PM-4:40 PM
ARIA, Level 1, Joshua 8
Learn how franchises are monetizing fandom year-round — on social, at home, and IRL.
Nikki Fargas, President, Las Vegas Aces; Scott Sonnenberg, Chief Commercial Officer, LA Clippers; Meka White Morris, Chief Business Officer, Chicago Bears
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CONCERT: Amazon After Dark
Time TBA
Jewel Nightclub | ARIA
By invitation only
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EVENT: Unplugged Collective's Strangers No More
10:00 PM-Midnight
Superfrico | Cosmopolitan
By invitation only
Wednesday, January 7
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SESSION: WPP Media's Worldbuilding
8:30-10:30 AM
Blue Ribbon @ Cosmopolitan Hotel
Hosted by Pinterest
By invitation only
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EXPERIENCE: Magic Making Station
9:30 AM-1:30 PM
WPP Media Lounge
ARIA | Level 2Create custom swag
(while supplies last) -
EVENT: Variety Entertainment Summit
9:00 AM-4:30 PM
Aria, Level 1, Joshua 9
Variety explores how new technologies and innovations are steering the future of film, TV, digital media, music, podcasts, gaming and more. The event is open to all CES registrants at no additional charge.
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KEYNOTE: Caterpillar CEO Joe Creed
9:00 AM-10:00 AM
Venetian, Level 5, Palazzo Ballroom
Joe Creed, CEO of Caterpillar, will unveil how the company is transforming from a traditional equipment manufacturer to a high-tech innovator.
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SESSION: The Next Big Thing: Trends in Technology featuring CNET's Brian Cooley
Noon-1:00 PM
WPP Media Lounge
ARIA | Level 2 -
PARTNER EVENT: Global Tech + Data Showcase presented by Disney
4:00-5:00 PM
Chelsea Theater | Cosmopolitan
Invite only
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CONCERT: Presented by Yahoo
Time TBA
Voltaire | Venetian
By invitation only
Thursday, January 8
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EVENT: Variety Business of Creators Summit
9:00 AM-1:00 PM
Aria, Level 1, Joshua 9
Half-day program focused on the intersection of creators and entertainment. Creators, marketers, agencies and brands will share how they are targeting audiences, creating content that resonates and integrating new technology. No separate registration ended. Free to anyone already registered for CES.
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PANEL: Using Data to Predict Consumer Behavior
9:00 AM-9:40 AM
Aria, Level 2, Mariposa 5
Explore the best use cases in leveraging data to anticipate consumer behavior, personalize experiences, and drive smarter marketing decisions.
Melissa Harrison, Vice President, Marketing & Communications, Consumer Technology Association; Toby Espinosa, VP, Ads & Growth Services, DoorDash; Peggy Roe, Executive Vice President & Chief Customer Officer, Marriott International; Allison Stransky, VP/CMO, Samsung Electronics, Inc.; Najoh Tita-Reid, Chief Growth Officer, Mars Petcare; Angela Zepeda, Global Head of Marketing, X.
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EXPERIENCE: Making Magic Station
9:30 AM-1:30 PM
WPP Media Lounge
ARIA | Level 2Create custom swag
(while supplies last) -
PANEL: Harnessing AI-Powered Search to Grow Your Business
10:00 AM-10:40 AM
Aria, Level 2, Mariposa 5
AI-powered search can drive growth, boost visibility, and connect with customers in smarter, more effective ways.
Nili Klenoff, Executive Vice President Commerce Media, Mastercard; Khurrum Malik, VP, Business and Product Marketing, Walmart Connect; Jim Squires, EVP, Business Marketing and Growth, Reddit
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PANEL: Inside the Commerce Media Gold Rush: Why Every Brand Wants In
11:00 AM-11:40 AM
Aria, Level 2, Mariposa 5
Gordon Young, Editor In Chief, The Drum; Alison Levin, President, Advertising & Partnerships, NBCUniversal Media; Kelly Mahoney, Chief Marketing Officer, Ulta Beauty