The Media Intelligence Podcast: Super Bowl Edition
The Super Bowl isn’t just football—it’s the biggest advertising marketplace in American TV.
In the latest podcast from WPP Media’s Business Intelligence unit, Kate Scott-Dawkins (live from Levi’s Stadium) joins Jeff Foster and Nidhi Shah to break down Super Bowl commercials, the cost of Super Bowl ads, and why brands still pay for the last truly mass, shared TV moment. They also discuss Super Bowl ad “hacks” (like prediction markets and skywriting) and the “AI Super Bowl” creative playbook.