Super Bowl LX: Overall Viewership Down, Hispanic Viewership Up
Turns out that a Super Bowl with nothing but field goals through the end of the third quarter didn’t have enough kick to top last year’s numbers. For the first time since 2021, U.S. overall viewership for the big game declined.
But not by very much.
Even lacking the sort of offensive performances that audiences expect, Super Bowl LX between the Seattle Seahawks and the New England Patriots still did well enough to become the second-most watched TV program in U.S. history behind last year’s game.
The game delivered 121.63 million P2+ viewers in its main English-language broadcast across NBC, Peacock, and NFL digital properties, down 6.0% YOY from FOX’s broadcast of the matchup between the Kansas City Chiefs and Philadelphia Eagles (129.4 million in Nielsen’s Big Data panel). Last year’s game was a higher-scoring affair with a more compelling storyline as the Eagles soundly defeated the Chief’s quest for a three-peat.
Hispanic P2+ viewers were the lone monitored demo to deliver growth in the English-language broadcast, with 17.3 million tuning in (+4.5% YOY). The Spanish-language broadcast delivered 3.3 million viewers across Telemundo and Peacock, the best-ever viewership for a Super Bowl telecast in Spanish, eclipsing the previous record by 800,000.
Bad Bunny's Super Bowl half-time show averaged nearly 130 million viewers across NBC (123.76 million) and Telemundo (5.2 million), off a bit from Kendrick Lamar's half-time show last year, which did 138 million across FOX (135.02 million), Telemundo (2.08 million) and FOX Deportes (903,000). Meanwhile, Hispanics soared to 26.3 million across NBC (22 million) and Telemundo (4.3 million).
An estimated 26.55 million people streamed NBC’s coverage of Super Bowl LX across 12.6 million streams. The 12.6 million streams marks a decline from last year’s 14.6 million, with declines coming entirely from mobile and desktop devices, which accounted for just 1.33 million streams this year versus 3.81 million last year. The game saw approximately 11.2 million streams through a TV, up from 10.8 million last year.
Tape-delayed coverage of the 2026 Winter Olympics delivered 20.02 million viewers in the Super Bowl lead-out spot, up a substantial 30.5% from FOX’s “The Floor” leadout last year.