Super Bowl Flashback: 2025’s Ad Charts
Winners aren’t crowned only on the field for the Super Bowl. With the ads such a big part of the game — and with so much money behind them — numerous outlets review and rank them. Below are a few top tens from last year’s game.
USA Today Super Bowl Ad Meter
USA Today invited the general public to rate Super Bowl ads on a scale of 1-5. These were the top 10.
Budweiser: “First Delivery”
Lay’s: “The Little Farmer”
Michelob ULTRA: “The ULTRA Hustle”
Stella Artois: “David and Dave”
NFL: “Somebody”
NFL: “Flag 50”
Bud Light: “Big Men on Cul-De-Sac”
Uber Eats: “Century of Cravings”
Hellmann’s: “When Sally Met Hellmann’s”*
Pfizer: “Knock Out”
iSpot Likeability Score
TV measurement firm iSpot asked a panel of 500 people to rate Super Bowl ads on their likeability. Here were the 10 most liked.
Pfizer: “Knock Out”
Doritos: “Abduction”
Budweiser: “First Delivery”
Booking.com: “Get Your Stay Ridiculously Right”*
Little Caesar’s: “Whoa”
Rocket Mortgage: “Own the Dream”
NFL: “Somebody”
Nerds: “Wonderful World of Nerds”
Reese’s: “Don’t Eat Lava”
Pringles: “The Call of the Mustaches”
EDO Engagement Index
EDO’s Engagement Index (EI) score is based on the TV-driven engagement for the advertised brand or product that occurs immediately after airing. These were the most effective ads at driving consumer behavior such as searches:
T-Mobile Wireless: “You’re Connected”
Ram: “Drive Your Own Story”
Liquid Death: “It’s Safe for Work”
Universal Pictures: “How to Train Your Dragon”*
Hims & Hers: “Sick of the System”
He Gets Us: “What Is Greatness”
Cirkul: “You Got Cirkul”
Jeep: “Freedom”
Poppi: “Soda Thoughts”
Universal Pictures: “Jurassic World Rebirth”*
For more insights about last year’s game, check out our Super Bowl LIX report.
*Indicates WPP Media-placed spot